One of the greatest B2B and even B2C platforms for sales promotion and marketing is undoubtedly an exhibition. This is a platform where people do not come to visit a particular kiosk or buy a particular product. The reason invariably is to browse and gain knowledge and collect information about that particular range of products and/or services on display before taking an informed decision.


Prolite is in a rare breed of manufacturers and service providers that deal not so much in products, but on informing and educating people from all classes and levels of society on how each one of them need to install emergency lights and suitable ranges of signages to be safe and secure in their surroundings-whatever be their class, type or nature.


It is a quirky truth that except for people related to the safety industry, even highly educated and wise people cannot understand or comprehend phrases like safe exigency, golden moments and first response so what can be said of the lesser classes. Yet, each of these terms DIRECTLY relate to the office staffers, or restaurant waiters or housewives or even peons who in most cases may be in the immediate, direct line of fire in a blackout, fire accident or similar circumstances.


When a casual browser visits Prolite’s stall and out of sheer curiosity, walks in and ASKS, what he or she learns may probably form the foundation of a greater and better safety environment in the future. The visitors learn about products that are absolutely essential for installation in enclosed spaces and how to use them in the golden moments when a little hesitation can cause loss of life itself. They learn that it is not only essential to install these paraphernalia but mandatory as per NBC. They learn that if the architects and builders/developers have neglected to do so in the premises where they dwell or even visit, they have every right to take them to task for putting their lives and belongings at risk. They come out much wiser. So if a CEO or MD or corporate head decides to visit an exhibition related directly or even indirectly, to safety and security they would be well advised to not just take their family along but also the cook, the sweeper, the gardener and the work maid or anyone else who wants to tag along. 


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