When a fire occurs, it gives no time for corrective measures and quick escape is the only option before those trapped. In many situations, even logical and wise people succumb to panic and do the wrong thing and compound the tragedy. There was a glaring incident where there was a fire in a high rise and 6 or 7 fire fighters decided to take a short cut and used the lift instead of the stairs. All died in that fire.
Fire accidents are best PREVENTED and if they still occur, in place escape route mechanisms should be readily available. Emergency lights, photoluminescent signages and exit route illumination are a must in all enclosed spaces. Maintenance of fire extinguishers, sprinklers and similar safety gear must be done regularly and fire drills and fire safety training must be attended by all common folk. If these steps are taken any building or society or business premises can be deemed reasonably well protected and one can surely expect a significant drop in damage and death due to fire accidents.